Privacy Policy & Cookies

Privacy policy & cookies

Prologue Store Privacy, Security and Cookie Policies

Prologue Performance Cycling is a trading name of Prologue Performance Cycling Limited. Prologue is committed to respecting the privacy rights of visitors to its website, customers and suppliers and keeping all personal data secure. We will not sell your data. This privacy policy explains how we use any personal information we collect about you and your rights under Data Protection Law. You must read this policy carefully and we recommend that you print and retain a copy for your future reference.


We collect information about you when you place an order. This may include your name, billing and delivery addresses, phone number and email address. We do not receive your payment card details. We also collect information when you sign up to receive Prologue newsletters by email or contact us through our website or social media. Website usage information is collected using cookies.

The legal basis for processing

The law on data protection sets out a number of different reasons why a company may collect and process your personal data, including:


Contractual obligations

Legal compliance

Legitimate interest

We explain below the purpose of the processing and which of the reasons we rely on to do so. If we are relying on contractual obligations, we will not be able to fulfil the contract if you do not provide the data we require. If we are relying on consent, you can withdraw your consent at any time by contacting us by email at

How and why we use the information about you

Website users and customers

When you place an order we use your information to process your order and manage your account, including your Customer Rewards account. We need this information to fulfil our contractual obligations to you. We use third party distribution companies who only receive the necessary delivery details. All such third-party organisations are under strict obligation to keep your personal information private.

We may use your information to contact you about leaving a review on a product you have purchased or on the service you have received. We do this on the basis of our legitimate interest in providing you with the best service and products. We use your information collected from the website to personalise your repeat visits to our website. We do this with your consent and you can remove cookies set on your device. For further information please see our cookie policy below.

Orders or quotes by phone or email

When you contact us by phone or email to request a quote or place an order we use your information to process your request and, following an order, to manage your account, including your Customer Rewards account. We need this information to fulfil our contractual obligations to you.

In-store customers

If you open an account with us, we will record your name, telphone number and email address. These are needed to manage your account, including your Customer Rewards account, and send your receipt by email. We do this with your consent. We will collect your address and phone number with your consent or if we need this to fulfil our contractual obligations, for example if you have ordered goods which were not in stock or have servicing work with us.


If you sign up to receive our newsletter we use your information for our newsletter and marketing purposes only. We do this with your consent and you can unsubscribe from our newsletter at any time by following the link in the newsletter email.

When you contact us

If you contact us with queries, complaints, returns etc or engage with us on social media, we do this to fulfil our contractual obligations to you or our legitimate interest to provide you with better service.

Legal duty

If we are requested by a regulatory or government authority investigating suspected illegal activities we have a legal duty to disclose your information.

Who we share your personal information with

We may need to share your information with one or more of the trusted third parties listed below in order to fulfil our transactions with you:

– Citrus Lime Limited who support our website and other business systems, including Customer Rewards;

– MailChimp who manage our newsletter and other marketing communications with you;

– Various couriers to deliver your order.

For customers using and/or ordering through our website, this may also include the following:

– Shopper Approved who collect and store customer reviews of our service;

– Google to show you products you might be interested in while browsing the internet;

– Facebook, Twitter, Instagram, Live Chat etc if you choose to interact with us using those forums.

We may be required to disclose your data with law enforcement or other Regulatory body if we receive a valid request to do so.

We only provide the information they need to deliver their service, for example a courier will be given your name, address and contact phone number and/or email.

Sending data outside the EEA

We will only send your data outside the European Economic Area (EEA) to companies which we use to help run your account and services. If we do transfer to organisations that are outside the EEA, they will either be part of Privacy Shield, a framework that sets privacy standards for data sent between US and EU countries, or other privacy laws and initiatives which apply in their country.


We need contact details of relevant individuals at your organisation so that we can communicate with you. These details will be stored on our database. We also need other information such as your bank details so that we can pay for the goods you provide. We do this to ensure that the contractual arrangements between us can properly be implemented, so that the relationship can run smoothly and to comply with legal requirements.


How we will store the information about you

We will treat all your personal information as confidential and will keep it on a secure server. We will fully comply with all applicable current UK Data Protection legislation.

Retention period


We will keep your information for as long as you remain a customer of ours. After you stop being a customer, we may keep your data for a further 4 years. This will enable us to follow up any complaints, queries and warranty claims and to issue product recall notices. At the end of that period your data will either be deleted entirely or anonymised.


We will retain your data for such period as we believe the law requires us to.

Your rights over your personal data

You have the right

  • To access the personal data we hold about you, free of charge.
  • To ask us to correct your personal data if it is incorrect, out of date or incomplete.
  • To ask us to stop any consent-based processing of your personal data after you withdraw that consent.
  • To ask us to restrict the processing of your data under certain circumstances. For example, if we no longer need your data but you ask us to keep it in order to establish, exercise or defend a legal claim.
  • To lodge a complaint with a supervisory authority, which in the UK is the Information Commissioner’s Office.

You have the right to have personal data erased:

  • Where the data is no longer necessary in relation to the purpose for which it was originally collected
  • If you withdraw consent
  • When you object to the processing and we have no overriding legitimate interest for continuing the processing
  • If the data was unlawfully processed
  • To comply with a legal obligation


In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

To request a copy of the information that we hold about you please email us at To protect the confidentiality of your information, we may ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If we choose not to action your request we will explain to you the reasons for our refusal.


Banner Advertising

If you browse this website you may receive personalised banner advertisements whilst browsing other websites. Any banner advertisements you receive will relate to products which have been viewed whilst browsing this website. This service is provided via a reputable third-party specialist provider, through the use of cookies placed on your computer. Cookies can be removed or disabled – see our cookie policy below for further details.

Third party websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policy.


We use internet standard encryption technology (SSL) to encode personal data that you send to us when placing an order through our website. To check that you are on a secure page, `https` will replace `http` at the front of in your browser address window and a small locked padlock will be displayed as the bottom right of your website browser.

However please note that whilst we take appropriate technical and organisational measures to safeguard the personal data that you provide to us, no transmission over the internet can ever be guaranteed secure. Consequently we cannot guarantee the security of any personal data that you transfer over the internet to us.

If you are using a computer or terminal in a public location, we recommend that you always log out and close the website browser when you complete an online session. We also recommend that you only connect to secure wireless networks that you trust and to always be aware of the risks associated with using public WiFi.

Please note that we will never ask you to confirm any account or credit card details by email. If we require such details, we will ask you to contact us by phone.

Updates to this policy

This privacy and security policy was last updated on 24 May 2018. Please check back regularly to keep informed of updates to this policy.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you.

By email:


We may store so called “cookies” on your computer when you visit our website. This allows us to recognise your computer the next time you visit us. Most Internet browsers are set to accept these cookies automatically. The type of information we collect as a result of a cookie is specific to your computer and may include the Internet Protocol (IP) address, the date and time you access our website and what parts of the website are visited.

We collect the foregoing information to monitor the usage and usefulness of our website, for statistical purposes. You may set your browser to notify you when you receive a cookie or to refuse receiving it. Be aware that in such event you may no longer be able to use all the possibilities of our website.

We have listed below the main cookies we use and an explanation as to the cookies main purpose.

Cookie NameCookie Purpose
These are cookies from Google and are used to track visitor traffic numbers and the way visitors navigate the website, allowing us to improve the experience for visitors.